Building Relationships with Gift Baskets - Case Study: Great American Jewelry

Posted by Paula Rosenthal, JD, Certified Gift Designer on Jun 3rd 2019

Building Relationships with Gift Baskets - Case Study: Great American Jewelry

When Great American Jewelry, a Long Island family owned jewelry shop with nearly a century of history serving New Yorkers with fine and custom jewelry, asked us to help create a gift for engaged couples we jumped right on board! Owners Larry and Laurie Chariton are valued clients who have become special friends. Their shop in Massapequa Park offers gorgeous jewelry for every style and budget. With a warm and genuine approach, the Charitons have mastered the art of keeping their clients returning time after time to make purchases for all of life's precious moments. In particular, couples trust Great American Jewelry when they're ready to make one of the most important buying decisions ever - the engagement ring - formalizing their happy union.

Always thinking about how he can help others, Larry wanted to present a special thank you gift to newly engaged couples who shopped in his store. The gift introduces them to several wedding related vendors who can help plan and execute the wedding of their dreams. Filled with useful gift items as well as special offers and discounts that total well over $1200, the Great American Jewelry Engagement Gift Box helps couples with the overwhelming task of planning a wedding. Knowing that the Charitons vouch for the carefully selected vendor participants helps put the soon to be wed couple at ease and reduces the stress of locating trusted companies to work with.

Larry invited several local businesses with whom he has both professional and personal relationships with to participate. Well known in the Long Island community, he has a huge assortment of great companies to choose from. For the initial design, he kept to a select group which includes gifts, special discounts and offers from entertainment, event planning, photography, limo and travel companies as well as several others. Future gift editions will include more vendors and offers, thereby increasing the gift's value to his clients.

Bringing community members together and shopping local has been a big part of Favorite Gift Basket's operating style from the get-go. We are very proud to have been selected by Great American Jewelry to help put this engagement gift together. We are just one of of many though and are truly honored to be in the company of the fine vendors listed below.

Trusted Wedding Vendors

Rings & Other Jewelry ~ Great American Jewelry

Event Planning ~ Josie Michelle Events

DJ & Entertainment ~ Rhythm Artz Productions

Photography ~ Concierge Photography

Tuxedos & Suits ~ Jakob Custom Clothiers

Makeup ~ Mary Kay -Linda Herskowitz

Venue ~ Pine Hollow Country Club

Limousine Rental ~ Camelot Specialty Limos

Travel Agency ~ Cruise Planners - Nathalie & Andy Arluck

Garment Cleaning & Preservation ~ American Dry Cleaners

Real Estate Agency ~ Goldilocks Real Estate

Welcome Gifts, Wedding Party Gifts, Favors & More ~ Favorite Gift Baskets

If you would like a collaborative gift designed for your business and industry that will help build a strong, ongoing relationship with your clients, be sure to get in touch. This gift is perfect for event planners, realtors, hotel managers and many others. Paula can be reached at or by phone at (516) 200-5160.